Hawaiian Telcom recently launched a brand campaign to connect with audiences on an emotional level. The campaign “When We Connect” features the authentic personal stories of 10 Hawaiian Telcom employees, sharing how they connect in Hawai‘i. In this episode of Chats That Matter, Executive Director – Marketing Communications Jamie Kawamoto and Interactive Marketing Manager Chris Domaloan talk about the creative forces that shaped this unique campaign and how it provided an opportunity to fine-tune the company’s social media strategy and launch its presence on Instagram.
Music: All of the music used in this episode, with the exception of the intro and outro, is from royalty-free music libraries and licensed music collections. This episode was hosted by Ann Nishida Fry with editing and production by Leah Naka‘ahiki.
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